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Marketing mix of adidas analyses the brand/company which covers 4ps (product, price, place, promotion) adidas marketing mix explains the business & marketing strategies of the brand. Adidas marketing strategy - an overview - arkadi borowski - term paper - business economics - marketing, corporate communication, crm, market research, social media - publish your bachelor's. This paper analyses what is marketing mix analysis, what are the main aspects of marketing mix, how to write good marketing mix analysis of a company and where to find information for. The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (kotler, keller, brady, goodman, & hansen, 2009, p 866.